KIXX x Knack Volley x Cosmogroup
On Tuesday, November 18, 2025, KIXX, Knack Volley, and Cosmogroup joined forces for a unique event at the REO Arena in Roeselare. A completely sold-out morning where science, employer branding, and people strategy meet each other. All driven to perform at elite sports level.
In an environment where every square meter breathes performance, CEOs, HR managers, and marketing professionals discovered how to not only attract talent, but also motivate and retain it.
An event to the rhythm of top performance.
The day started with an extensive breakfast, followed by inspiring sessions that perfectly addressed the challenges modern organizations face today.
1. KIXX – Building a Strong Employer Brand
Employer branding expert Tom Cappelle explained in great detail how companies can sharpen their authentic employer story and translate it into a strategy that truly works: from candidate personas to a strong EVP.
2. Cosmogroup – Lean customized solutions for sustainable performance
An absolute highlight was the duo session by Petra Van Gucht and Jeroen Baele about Well@Work en My InnerSelfie. Participants discovered how each individual has a unique biological rhythm and how My InnerSelfie makes this visible and measurable through scientific analysis.
Right arrow The link to sustainable HR policy was clear:
- insight into energy and focus peaks
- better coordinated work planning
- less strain
- greater motivation and long-term employability
The combination of scientific data en practical tools shows how companies can enable their employees to perform in a healthier, more productive way.
3. Keynote by Dominique Baeyens – Elite Sports as a Mirror for Organizations
Drawing on his many years of experience as a top coach, Dominique Baeyens bridged the gap between elite sports and the business world.
His insights on trust, clarity, intrinsic motivation, and leadership provided the most inspiring moments of the day.
4. Knack Volley – How a sports club supports companies in HR
CEO Stijn Dejonckheere brought practical cases from companies like Sadef, Lutosa, and Dovy Keukens.
The common.
My InnerSelfie as a Game-Changer for Sustainable Performance
Throughout the sessions, one thing became clear: anyone who wants top-tier employees to perform at their best needs insight necessary. My InnerSelfie can play a crucial role in this.
With their in-depth analyses, companies gain:
- objective data on stress, recovery, and energy distribution
- insight into the individual performance rhythm of employees
- tools to to optimize well-being and performance
- a basis for sustainable growth and retention to support
The event demonstrated how science and people management reinforce each other when data is not left in a drawer but is used to make teams work smarter and healthier.
Topsports meets business – and it worked
Whether it was about employer branding, well-being, leadership, or team dynamics: every session provided concrete tools that are directly applicable in daily practice.
This, combined with the setting of a real top-level sports environment, made the event particularly powerful.
With inspiring insights, practical cases, and valuable connections, it became a match point for each organization present.
Thank you to all participants for taking this event to the next level.
Until the next edition – ready to score again at the highest sporting level.
